GLEAM Futures

Campaign against social media filters

The “Bold Influence” campaign takes a stand against the crisis of self-worth triggered by beauty filters encouraging people to "Be a Bold Influence" and "call time on filters"

CAMPAIGN DESIGN
DELIVERABLES: OOH, DOOH, SOCIAL

DESIGNED@ DENTSU CREATIVE
DESIGN DIRECTOR: JO MILLER
MOTION DESIGN: HARRY PRENTOS
ARTWORK: CHRIS HOLIDAY
CREATIVE DIRECTORS: NICK O’BRIEN & SARAH WATSON
ECD: SUE HIGGS