ABOUT

DESIGN PROCESS

Jo Miller is a London-based Design Director and multidisciplinary creative with experience spanning some of the industry’s most respected studios and organisations, including Dentsu Creative, Anomaly, Imagist London, Wolff Olins and Vogue. She has worked across independent, boutique and global clients, helping shape projects for brands including Airbnb, BBC and Google.

Her practice spans identity and branding, art direction, digital and experiential design, placemaking, packaging and illustration. With a thoughtful and open approach to every brief, Jo combines strategic thinking with instinct, curiosity and attention to detail to create work that feels meaningful, lasting and right for its purpose.

Rather than approaching projects with a fixed style or preconceived ideas, she believes in exploring widely and allowing the strongest direction to emerge through collaboration, experimentation and conversation. The focus is never on making things look “cool” for the sake of it, but on creating work with clarity, feeling and relevance.

Known for being collaborative and easy to work with, Jo has built long-standing relationships with clients, studios and teams through an approach grounded in openness, fresh thinking and genuine care for the work and the people behind it.


PRACTICE

  • Brand Identity

  • Creative Direction

  • Digital Design

  • Experiential & Placemaking

  • Packaging

  • Editorial & Campaigns

  • Illustration