SEICHO
The flagship UK wide live event series showcasing One Dentsu
The word Seichō signifies growth and unfolding in Japanese. Inspiration for the identity came from the original 1901 Dentsu office building in Japan. The framework of the building is used as a logo and grid structure for the graphic system. The exhibition concept explodes the Dentsu building into a 3D structure and uses materials and colours to reference Japanese culture that reinforce the ideas of home and foundation.
IDENTITY DESIGN
DELIVERABLES: LOGO, EXHIBITION CONCEPT, PRINT & DIGITAL ASSETS
DESIGNED @DENTSU CREATIVE
DESIGN DIRECTOR: JO MILLER
MOTION DESIGN: HARRY PRENTOS
HOD: ALEX FAIRMAN
The original house of Dentsu, 1901 Japan.
