Brand design & art direction

A new brand of premium scalp care products for the specific needs of people without hair.

The challenge was to speak to the 'hair free' in a totally new way and reflect the pride and ownership they should feel over being bald. The art direction is designed using the tension between soft and strong. An ode to self indulgence, with luxurious, tactile textures and hard edged, bold type and graphic elements. The contrasts aim to re-frame the bald experience from one of shame to celebration and pride.

BRANDING
DELIVERABLES: LOGO, PACKAGING, ART DIRECTION, SOCIAL

DESIGNED @ANOMALY
DESIGN LEAD: JO MILLER
GDD: CAMILLE YIN
PROJECT DIRECTOR: RICHARD PACKER
STRATEGIST: NATSASHA DRUMMOND
COPYWRITER: ANYA DRISCOLL